I'm not musical, so I loved this.
The Music Studio in Your Browser
Suno is the AI tool that gives founders a way to use sonic branding in their marketing.
We've all spent the last few years thinking about AI for productivity, now AI is enabling audio creativity.
When I first launched my podcast, I wanted an intro jingle. I had to pay someone on Upwork to make it for me.
Now if I want to create music, I have a choice.
Suno will create a tune in ninety seconds. For free.
Like this one...made with a simple prompt: techno in Paris for the night.
It's amazing now that we can generate audio from text.
What Suno actually is
Suno is an AI music generator. You type a description — "uplifting indie folk, female vocal, building chorus, 90 seconds, lyrics about resilience" — and it produces a finished song. Vocals, instruments, mix, the lot.
I even made a French love song in the style of Edith Pfiaf.
Suno was launched in 2023. By 2026 it has crossed into something different.
The current model, Suno V5, scored 1,293 on the ELO audio benchmark — the highest of any music model in production.
The Premier tier now includes Suno Studio, a full digital audio workstation built around generative audio, with multi-track editing, MIDI export and stem separation. Apple's App Store reviewers describe results that fool trained musicians.
I've used ElevenLabs to make music too, but Suno is a dedicated music maker and so has greater dexterity and depth of functionality for music.
The pricing tiers
Three tiers. Free for testing. Pro at roughly £6 a month for commercial rights and 500 songs. Premier at around £24 a month for the full DAW and 2,000 songs.
A hobbyist budget. A founder's marketing budget for a single afternoon.
Why founders should care
For a B2B founder running a £1m–£5m business, Suno is a piece of marketing the marketing tech stack, like Hedra has become for me on the video side. As an agency of course this opens immense possibilities, but even for the founder or the in house marketing department this audio capability is massive.
Some applications:
Brand sonic identity. The five-second audio logo that plays before your podcast. Before your sales video. At the start of your conference talk. Most founder-led businesses have no sonic identity at all. The category is wide open.
Podcast and video intros. Custom audio identity. Done in an hour. No licensing tail, no quarterly invoices from a music library, no "this track will be removed in 2027" emails from royalty-free providers.
Internal culture moments. Sales kick-off video. Anniversary message. Christmas address to the team. A custom song lands harder than a stock track. Founders forget how cheaply they can now do warm.
Ad creative testing. Three different audio moods on the same script. Pre-roll, social, podcast spots. Test which tone converts before you commit to anything more expensive.
Client gifts that aren't pens. A bespoke song for a client's milestone. A founder's birthday. A retirement. Costs you nothing. Lands like nothing else.
My honest verdict
Suno is not a replacement for a real composer like Jacob Collier or a sound designer.
It will not give you the depth a human artist brings to a serious creative work.
That isn't the comparison that matters.
The comparison is between Suno and the marketing music you actually use today: the £49 royalty-free track that 4,000 other businesses also use, the corporate library piano loop, the YouTube preset audio.
Against that benchmark, Suno wins decisively. It is original, on-brand, and yours.
There are caveats. Commercial rights only sit with paid plans — read the terms. The legal landscape around AI training data is unsettled, and the industry has live lawsuits to watch. Don't push generated tracks onto Spotify under a fake artist name and expect to build a music career. That's not what this is for.
For marketing? For internal? For client-facing work where licensed audio is the alternative? It's already the right tool.
One more super power
We've all spent the last few years thinking about AI for productivity, now AI is enabling audio creativity.
The founders who will be unrecognisable in three years are the ones treating each new AI capability as a piece of operating leverage. Image generation displaced their stock photo budget.
Video generation is replacing their explainer agency.
Voice generation is replacing their voiceover artist.
Suno does the same thing for music.
None of these tools makes you a designer, a film-maker or a composer.
All of them remove a line item, a delay and an external dependency from your business.
That is the actual opportunity. We're liberated to be creative.
How to start
Go to suno.com. Sign in. Spend twenty minutes on the free tier. Type three prompts: a podcast intro, an ad track, a song for someone in your team. See what comes back.
If two of the three are usable, upgrade to Pro for a month and replace one piece of paid music in your business this quarter.
And share with me what you create.
Take your music with you
I've even added my tunes to my Apple Music player - ready for the gym.
Jim A James is a Fractional CMO for B2B founder-led businesses and host of The UnNoticed Entrepreneur, a top 2% global business podcast.
Try Suno for free.
