Like or not, when you go onto a video podcast， you are going to be judged just like a presidential candidate. Actually, this is true of all of your video meetings， including Zoom and Teams. It's not about you, it's about how the mind works when
when your podcast background aligns with your professional role—such as a business expert appearing in a well-organized office—it helps the audience quickly place you in the "expert" category, reinforcing your credibility.
Podcast
Whether you're hosting a podcast or guesting on one, great audio doesn’t just make you sound clearer—it makes you sound smarter, more professional, and more trustworthy.
AI
What happens when that 'personalisation' feels hollow? What if the very thing designed to build a connection is actually signalling the opposite?
This article walks through a practical, step‑by‑step framework you can hand to a member of staff to run for you: how to optimise your profile, what to post, how to comment strategically, and how to turn connections into booked calls.
This article looks at some of the best tools that you can use to gather and share testimonials for your business, and the impact on SEO of doing so.
AI
By engaging visitors proactively, these on-site agents can dramatically increase lead capture and qualification, with reported results including a 2.1x increase in more qualified leads and a 25% reduction in customer acquisition costs [6].
Marketing for entrepreneurs by entrepreneurs. Practical tips, tech tools and strategies from entrepreneurs.
The presentation is the start of building relationships, it is not the time to sell but to create future opportunities to sell. This is how I prepare to increase the number of those opportunities.
Imagine a B2B sales platform that automates your most tedious tasks using AI. Flowla, a newcomer on the scene, has just raised £2m to help sales teams stop relying on human memory for what should be a streamlined process. Think about that. We’ve all been there—spending hours on
What gets measured gets managed — and that absolutely rings true for all your marketing content. If you’re still flying blind, making assumptions about what resonates with your audience, it's time to change direction. Recent discussions around AI-driven metrics have made it clear: understanding the performance of your
You stop creating content based on hunches and start creating based on evidence. You stop optimizing random variables and start optimizing what actually moves the needle. You stop wondering why performance fluctuates and start understanding the underlying mechanics.
I've been logging in as other people to LinkedIn for the past few weeks. They do know about it too, and actually they are very happy with it. Because I'm actually managing their posts. I'm using the NewsToPost workflow that I've created
"What gets measured gets managed. What gets managed gets improved."
In 15 minutes I had an ebook ready for a webinar.
This system could save you $24,000, and 240 hours per year.
"You are bored of your message long before your audience has even heard it."
"The innovation side and the safeguarding side—you need both to truly capitalize on what AI can offer without exposing yourself to unacceptable risks." Dave Horton, VP of Solutions, Airia. Getting your Trinity Audio player ready... The excitement around AI is palpable. Entrepreneurs and enterprises alike are racing
"This service takes the pressure off me whilst increasing my exposure and promoting my brand, but keeping me in control. An excellent idea, excellent service, and a real game changer."
Customers need to know they can rely on you before they buy from you.