Case study
Rejected by the Dragons' Den investors, how did this alcohol free beer reach at £12m valuation?
In spite of being rejected by the Dragons Den, Mark Wong, the founder of IMPOSSIBREW®, set his sights on transforming the way people enjoy beer. His brand, IMPOSSIBREW®, went on to become one of the fastest-growing non-alcoholic beverages and ranked #26 on best start-ups of the year 2024.
