Lessons From 130 Million Youtube Views.

In this episode, I had the pleasure of speaking with Finn McKenty, a successful content creator with over 130 million views on YouTube. Finn shared his insights on how entrepreneurs can leverage social media, particularly YouTube and LinkedIn, to grow their businesses and tell their stories effectively.

Finn began by sharing his personal journey, emphasizing that it's never too late to start building a personal brand, as he began his YouTube career at the age of 38. With a background in product design and marketing, he has worked with major brands like Nike and Procter & Gamble, which has shaped his understanding of effective marketing strategies.

Finn highlighted that whether you're aiming for a small, high-intent audience on LinkedIn or a larger, low-intent audience on YouTube, understanding your goals is crucial.

"YouTube is ideal for B2C businesses looking to reach a wide audience, while LinkedIn is better suited for B2B professionals seeking to connect with a more targeted group."

Finn also provided practical advice on content strategy, emphasizing the need for emotional engagement in both platforms. He shared a framework for creating compelling narratives that resonate with audiences, focusing on differentiated points of view, mindset shifts, and capability shifts.

As we wrapped up, Finn offered a straightforward tip for increasing visibility on LinkedIn:

Post three times a week:

Monday - industry commentary

Wednesday - how-to tips

Friday - personal stories.

This simple yet effective strategy can significantly enhance one's presence and engagement on the platform.

Throughout our conversation, Finn stressed the importance of authenticity and taking a stand in your messaging. He encouraged entrepreneurs to embrace their unique perspectives and not shy away from sharing their stories.