Publish an e-Book in minutes.

In 15 minutes I had an ebook ready for a webinar.

Publish an e-Book in minutes.
How to create an ebook Photo Credit: UnNoticed Ventures Ltd

Every few years someone declares the e-book “dead”. And every few years, it quietly keeps doing its job.

A well-positioned free e-book remains one of the most effective ways to turn attention into trust, and trust into opportunity. Not hype. Not hacks. Just solid marketing fundamentals that still work.

I'm working on a webinar which is aimed at Estate Agents. To get more traction and email details, we produced an ebook.

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1. A Free E-book Turns Interest into Permission

Social posts are rented land. Podcasts are borrowed attention. Your email list is the only asset you actually own.

A free e-book gives people a clear reason to say:

“Yes, I’m happy to hear from you again.”

That exchange matters. You’re not begging for an email address. You’re offering value up front in return for permission to stay in touch.

Done well, an e-book feels generous, not transactional.

2. It Positions You as the Guide, Not the Salesperson

An e-book lets you demonstrate how you think, not just what you sell.

Instead of:

  • “Here’s my service”
    you’re saying:
  • “Here’s how I see the problem, and how I’d approach it.”

That’s a subtle but powerful shift. People buy confidence and clarity long before they buy products.

By the time someone finishes your e-book, the right readers should be thinking:

“This person gets it.”

That’s the real win.

3. It Scales Your Best Thinking

You probably repeat the same explanations over and over:

  • On calls
  • In emails
  • On podcasts
  • In DMs

An e-book captures that thinking once and delivers it infinitely.

It answers the questions people should be asking before they ever book time with you. That means better conversations, better clients, and less time spent explaining the basics.

Think of it as your best briefing document, working for you 24/7.

4. It’s the Perfect ‘Next Step’ Content

A free e-book bridges the gap between:

  • “I’ve heard of you”
    and
  • “I trust you”

It’s ideal for:

  • Podcast listeners
  • LinkedIn followers
  • Webinar attendees
  • Event audiences

Instead of pushing straight to a call or an offer, you give people somewhere safe to go next.

No pressure. No pitch. Just value.

Ironically, this often leads to more enquiries, not fewer.

5. Speed Removes Excuses (This Is the Big Shift)

For years, e-books felt like a chore:

  • Writing
  • Designing
  • Formatting
  • Endless tweaks

That friction killed momentum.

AI Makes Everyone Into a Publisher

Tools like designrr.io change the game completely.

With the word genie function, I just typed in a prompt and the platform wrote the text.

Alternatively you can now:

  • Turn existing content (blogs, transcripts, notes) into an e-book

Which means the real barrier is no longer time or tech. It’s decision.

If you already have ideas, experience, or opinions worth sharing (and you do), there’s no reason not to package them.

6. It Creates Optionality (The Best Kind of Leverage)

A free e-book isn’t just a lead magnet. It’s a strategic asset.

It can:

  • Feed your newsletter
  • Anchor a landing page
  • Support a talk or workshop
  • Warm up consulting leads
  • Become the foundation for a paid product later

One piece of thinking. Many uses.

That’s leverage.

Final Thought

A free e-book isn’t about giving everything away. It’s about giving enough away that the right people want more.

Clear ideas beat clever tactics.
Consistency beats perfection.
And shipping beats overthinking.

If you’ve been sitting on knowledge, stories, or frameworks that could help others — turn them into an e-book and let it do the heavy lifting.

The tools are fast.
The cost is low.
And the upside is very real.

Sometimes the smartest marketing move is also the simplest.


I've been using Designrr for several years now, and am an affiliate. It doesn't cost you any additional money if you click this link.

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