Good Books
Book Review: Made to Stick.
The book makes a compelling case for why data alone isn’t enough.
Latest
TechStack
How to create a podcast from an article, and in several languages.
Creating a podcast from an article, without going into the studio or having guests.
Just in time real estate. The new way to rent.
The concept Frank calls "just-in-time real estate" represents a profound shift in thinking about workspace.
Is AI Heading for a Subprime Moment? Maybe. But That's Not the Whole Story.
Getting your Trinity Audio player ready... We are all experiencing the public AI boom. OpenAI, the poster child of this revolution, is burning through billions of dollars a year. Despite being valued higher than some countries' GDPs, it's still not profitable. Anthropic is in a similar boat.
SEO
How AI is Changing Search and What it Means for Your Content
Search Is Becoming Less About Links and More About Answers. Fewer clicks mean fewer opportunities to bring users to your site.
The dual brand strategy: Do you need a company and a personal website?
The Company website sells solutions, the personal website offers a relationship.
Good Books
Book Review: Confessions of a Pricing Man. How Price Affects Everything
Price is the place where value and money meet.
Podcast
Know these 3 truths before you start B2B podcasting.
B2B listeners, I discovered, are pragmatists wearing the masks of dreamers. They don't tune in for the pleasure of narrative, they tune in for ammunition.
Video
Shoppable Videos - Connect with customers where they buy.
Shoppable video brings what you are selling to the place where your customers are browsing and buying: social media on their phone.
Social media
The Reddit Ripple Effect: Community Conversations Drive Purchase Decisions.
Reddit is one of the most powerful platforms for building authentic brand awareness and generating quality leads.
Good Books
Book Review: Is your product "Obviously Awesome."?
The nitty-gritty of positioning.
Public Relations
Entrepreneurs step by step guide on how to write a press release and custom GPT.
68% of businesses experience improved visibility from published press releases