SEO
How AI is Changing Search and What it Means for Your Content
Search Is Becoming Less About Links and More About Answers. Fewer clicks mean fewer opportunities to bring users to your site.
Latest
The dual brand strategy: Do you need a company and a personal website?
The Company website sells solutions, the personal website offers a relationship.
Good Books
Book Review: Confessions of a Pricing Man. How Price Affects Everything
Price is the place where value and money meet.
Podcast
Know these 3 truths before you start B2B podcasting.
B2B listeners, I discovered, are pragmatists wearing the masks of dreamers. They don't tune in for the pleasure of narrative, they tune in for ammunition.
Video
Shoppable Videos - Connect with customers where they buy.
Shoppable video brings what you are selling to the place where your customers are browsing and buying: social media on their phone.
Social media
The Reddit Ripple Effect: Community Conversations Drive Purchase Decisions.
Reddit is one of the most powerful platforms for building authentic brand awareness and generating quality leads.
Good Books
Book Review: Is your product "Obviously Awesome."?
The nitty-gritty of positioning.
Public Relations
Entrepreneurs step by step guide on how to write a press release and custom GPT.
68% of businesses experience improved visibility from published press releases
Offices
Should you have a virtual office to look good?
A virtual office provides the benefits of all the facilities that big companies pay for, without the costs or commitments.
Public Relations
Google home page hack. Issue a press release this way.
This distribution network is available to any company for a modest fee, and the SEO impact is immediate and impactful.
How to use podcasting for your business.
The presentation given to the EGN Network in Singapore on 19th June. The subject? How podcasting can benefit a business. Download a copy of the Pre-Interview Check List. Pre - Interview Check List_15.07.2024The 10 things to do before you go on an interview.Pre - Interview Check
CX
How to avoid angry prospects leaving your website.
AI chatbots can significantly increase sales, with businesses reporting an average increase of 67%