Off-Page SEO: The Secret Weapon of the UnNoticed Entrepreneur
Off-Page SEO is driven by all the things that happen away from your website but are all designed to point back to it, boosting its credibility in the eyes of search engines.
You can have the best product, the most elegant website, and the most inspiring story, yet still remain invisible online. This is the reality many entrepreneurs face. They build something brilliant, assume people will find it, and then wait. Unfortunately, the modern internet does not reward the quiet achiever.
If you want to be discovered, trusted, and chosen, you must build authority beyond your website. That is where off-page SEO comes in.
What is Off-Page SEO?
Off-page SEO, sometimes called off-site SEO, includes every action that happens outside your website that influences how people discover you and how search engines rank your pages. When executed correctly, it becomes a powerful growth engine, increasing visibility, indexing, organic traffic, and ultimately conversions.
It is the digital equivalent of reputation. Search engines look for trust signals across the web to decide whether your business deserves to appear at the top. Think of it as Google asking the question, “Who else says this business matters?”
Common off-page SEO tactics include gaining brand mentions, earning backlinks from reputable sources, and building a social media presence that people actually engage with. These signals tell Google that you are real, relevant, and respected.
Off-Page SEO vs On-Page SEO
Many entrepreneurs try SEO by tweaking a few keywords, adding some headings, and adjusting their home page copy. These are important, but they are only half the story.
On-page SEO focuses on everything you can control inside your website.
This includes:
- Keyword research and usage
- Optimising meta tags and page titles
- Internal linking and navigation
- Content quality and relevance
- Site speed and mobile experience
On-page SEO makes your content understandable for search engines. It tells Google what your website is about and who it should serve.
Off-page SEO, however, goes beyond your digital walls.
It includes:
- Backlinks from credible websites
- Brand mentions in articles, reviews, or podcasts
- Citations in directories
- Social media activity
- Thought leadership in communities or forums e.g. on Reddit
Off-page SEO answers a different question: “Why should anyone care about this website?” It is social proof at scale.
Why Off-Page SEO Matters for Entrepreneurs
The internet is a fiercely competitive space. Every category has noise, every market is full of imitators, and simply posting online is no longer enough. Search engines reward reputation. They prioritise businesses that others talk about, reference, or recommend.
Links and mentions are powerful signals. When another website points to yours, Google sees it as a vote of confidence. If that website has authority, the impact is even stronger. This is why press features, industry partnerships, testimonials, and even community engagement move the needle.
For the unnoticed entrepreneur, off-page SEO is often what changes your status from hidden to discovered.
What Works in Off-Page SEO Today
You do not need viral content or a huge advertising budget.
What you need is consistency and credibility.
Earn meaningful backlinks
Reach out to industry partners, write guest articles, get featured in niche blogs, and collaborate with people who respect your work. One trusted backlink is worth more than 50 junk directory submissions.
Be present in the places your audience lives
LinkedIn, niche forums, Facebook groups, trade communities, or professional networks. Authority is built one conversation at a time.
Build your brand footprint
Whether someone finds you through a podcast, an Eventbrite page, a Google business listing or a partner website, the experience should feel like one unified brand. Consistency builds confidence.
Become a voice, not just a company
Share insights, not sales pitches. Speak from lived experience. When people follow you because they learn from you, off-page SEO grows naturally.
The Bottom Line
On-page SEO tells Google who you are.
Off-page SEO tells the world why it should care.
If you want to move from unnoticed to unforgettable, you cannot stay confined to your website. You must build a digital footprint that reflects your value, your expertise, and your reputation. Entrepreneurs who remain invisible online usually are not lacking talent, they are lacking signals.
Invest in off-page SEO and your business becomes discoverable, referable, and relevant in a crowded digital world.
Contact Darren Earney to discuss your SEO...
