Just in time real estate. The new way to rent.

Frank Cottle, is a pioneer in the virtual office industry and CEO of Alliance Virtual Offices. He operates over 1,500 offices across the world; and he spoke with me from his home in Fort Worth Texas. He told me that he doesn't like to go into offices, as he sees the commute as a waste of time. It's why he built this business.

The traditional office lease is quietly strangling business growth. Frank Cottle realized this four decades ago when he pioneered the flexible workspace concept that has now evolved into Alliance Virtual Offices—a global network of 1,500+ premium locations serving over 200,000 corporate clients.

The traditional model is broken

Frank's journey began with a simple observation: the rigid structures of commercial real estate were fundamentally misaligned with the dynamic nature of modern business.

"A company without flexibility today is not going to last very long, traditional leases function as debt instruments that limit growth potential and capital access.

This reality becomes especially clear when entrepreneurs pitch to investors. Those burdening their balance sheets with long-term leases and office infrastructure expenses receive substantially less favorable treatment than those embracing flexible solutions.

The concept Frank calls "just-in-time real estate" represents a profound shift in thinking about workspace. Rather than renting square footage, Alliance Virtual Offices provides comprehensive business services—everything between the carpet and ceiling, including reception, telephony, meeting facilities, and administrative support.

This approach scales precisely with business needs, whether you're a solo attorney needing a prestigious address and occasional meeting room, or a multinational requiring a custom network across dozens of locations.

Liberating entrepreneurs

What makes this model truly revolutionary is how it democratizes opportunity.

Young entrepreneurs priced out of expensive commercial districts can now establish their businesses with London Cavendish Square or Singapore CBD addresses from just £70 monthly. Remote teams can coordinate global operations without committing to facilities they might outgrow within months.

Even Fortune 1000 companies and government agencies have embraced this model to shed unnecessary real estate obligations while maintaining operational effectiveness.

As someone who values working from home and dislikes commuting, Frank has built a company that enables others to design work environments aligned with their personal preferences and productivity needs.

In a world where tomorrow's billion-dollar company might launch with just three employees working from anywhere, Alliance Virtual Offices provides the infrastructure to make those ambitious visions possible.

Listen to the interview