You stop creating content based on hunches and start creating based on evidence. You stop optimizing random variables and start optimizing what actually moves the needle. You stop wondering why performance fluctuates and start understanding the underlying mechanics.
I've been logging in as other people to LinkedIn for the past few weeks. They do know about it too, and actually they are very happy with it. Because I'm actually managing their posts. I'm using the NewsToPost workflow that I've created
"What gets measured gets managed. What gets managed gets improved."
In 15 minutes I had an ebook ready for a webinar.