How you can step into the spotlight.
You don’t need expensive ad agencies and faddish strategies. After all, you started your business, so you have the best understanding of what you're doing. This book shows you how to communicate your purpose creatively, simply, and authentically.
The first collection of 50 essays in which entrepreneurs explain how they get noticed.
You don’t need expensive ad agencies and faddish strategies. After all, you started your business, so you have the best understanding of what you're doing. This book shows you how to communicate your purpose creatively, simply, and authentically through telling your story, personalising your marketing, engaging with customers and prospects, and getting the attention of the right people in the right channels.
If you’re passionate about creating value, making a difference, and benefitting others, this is the book for you. This collection of essays will give you ideas, help you make connections, and motivate you to put in the work you need to get noticed for all the good that you do. You’ll learn how to:
- Construct a unique story around your business and communicate that story through effective branding
- Stand out from the competition by creating more compelling marketing materials and reaching out in a more targeted way
- Generate buzz around your business with creative offerings like podcasts, media interviews, surveys, AI content, and more
- Rise to the top of your market by using marketing technology, leveraging digital platforms, and understanding today's marketing work
This volume is published by Capstone, a Wiley (NYSE: WLY) imprint.
Available online and in Waterstones UK and Kinokuniya stores in Singapore.
