Google home page hack. Issue a press release this way.

If you want to rank on search engines on the first page, an alternative to blog posting is to issue a press release. You don't have to use an expensive agency to send it out to appear on the major outlets quickly. My strategy is to use newswires.

Newswires are used by listed companies to ensure compliance; all investors have access to the same information at the same time. This distribution network is available to any company for a modest fee, and the SEO impact is immediate and impactful.

The Data Group Ranks 5th on Google

I wrote and issued a release for my client, Paul Graeve at The Data Group in Birmingham Alabama. Within 18 hours his company was ranked 5th on the google.com home page.

Paul Graeve is now listed on the home page, in first place on google.com

This is the release

This is the release that I've issued for The Data Group. It was actually a story that was 12 months old, and I refreshed packaging this as an 'anniversary.'

The distribution list is extensive

EIN Newswire

This is my press room. You can use this on your own website too, or take the RSS feed.

How it works

This is the dashboard. You'll see that you can select distribution channels by geography and industry. The more you pay, the more territories and industries an be selected. But for most use cases, one country and one industry is enough. I chose IT Industry, USA and Alabama.

There is a template to enter the press release, key words, and images and videos. There is an approval process, as human editors review each release and the contact details. I still use my EASTWEST PR agency account as that retains the credibility online of the source.

Targeted News Outlets

The Data Group is in Birmingham, and so I targeted the media in Alabama, with 136 outlets receiving the release, and displaying them on their site.

The Reporting

EIN offers a pdf download, HTML and also the RSS links. This is really useful if you want to share this for example with partners or investors.

The approval process for a release takes less than 24 hours. And then the system confirms the release is being distributed.

Expectations

The news will probably not appear in Tier 1 publications as news, unless those publications take a direct feed from the newswire. The reality is that a large number of these sites are "auto publish" sites, ie. they don't have editors. But our goal is to improve SEO, not to build relationships with journalists. The work of media relations is to engage the actual writers, but that takes time and money. This strategy will improve your SEO quickly and cost effectively. You can then post these links onto your website and social media accounts.

The Top Press Release Distribution Services

Apart from EIN are there are other press release distribution services available in 2025.

1. ACCESS Newswire

Highlights:

• All-in-one platform: SEO‑optimized formatting, targeted media outreach, real-time analytics.
• Distribution to major outlets (Yahoo Finance, Google News, Benzinga, Business Insider); 250 M+ impressions (accessnewswire.com).
• Subscription plan around $649/month, including unlimited media database searches and pitch credits

2. EIN Presswire

Highlights:

• Flexible, budget-friendly pricing:
  • Single release at $99.95 (700-word limit, one image)
  • Pro+ bundle: $399 for 5 releases + 2 free (~$57 each; 1,000 words)
  • Corporate: $999 for 25 releases + 5 free (~$40 each; 2,500 words)
• Features: AI‑powered release generator, SEO enhancements, rich analytics, syndication to AP News & Benzinga
• No membership fees or hidden costs—ideal for startups and small PR teams
• https://www.einprnewswire.com

3. PRWeb (owned by Cision)

Highlights:

• Online distribution service with multimedia and analytics support
• Pricing tiers per release:
  • Basic: ~$99 (no multimedia)
  • Advanced: $340 (includes targeted influencer email outreach)
  • Premium: $455 (adds industry feeds, blogger networks)
• Best for enhancing online visibility via search engines and niche media networks.
• https://www.prweb.com

4. GlobeNewswire

Highlights:

• Global distribution network with strong presence in Europe, North America, Asia .
• Supports multimedia releases, advanced analytics, and targeted industry outreach
• Starting cost around $195 per release; premium packages priced on request
• https://www.globenewswire.com

5. Newswire.com

Highlights:

• Wide distribution across 250–6,000+ media sites; multimedia assets and monitoring tools included
• Release tiers:
  • Digital: $299/release
  • Digital Plus: $549
  • State + National: $599–$799
• Well-suited to organizations needing broad reach with detailed reporting.
• https://www.newswire.com

🧭 Quick Comparison

💡 Recommendations

• For small businesses/startups: EIN Presswire offers low-cost, no-contract flexibility with strong features.
• For frequent/enterprise releases: ACCESS Newswire's subscription model delivers volume efficiency and rich analytics.
• For online and influencer reach: PRWeb’s advanced tiers offer influencer targeting and premium media feeds.
• For global reach with multimedia: GlobeNewswire is solid for international visibility at scale.
• For maximizing media distribution: Newswire.com provides tiered reach across local to national outlets with robust monitoring.

For a full list of 25 of these services visit the excellent round up by Prowly
https://prowly.com/magazine/best-press-release-distribution-services/

Using a newswire service as part of your marketing strategy is an affordable and efficient way to improve your search rankings, and of course to share your news.

If you want to talk with me about it, just drop me a line.