Good Books

Verne Harnish is one of the most prolific business coaches and authors, and someone who cares passionately about entrepreneurs. I’ve been fortunate enough to know Verne for over 15 years, having first met in Beijing in 2006 and then hosting him recently on my podcast. “Scaling Up” is one of

The book makes a compelling case for why data alone isn’t enough.

Price is the place where value and money meet.

The nitty-gritty of positioning.

The Psychology of Persuasion is a classic in the field and was Charlie Munger’s number one favourite business book.

50 entrepreneurs from around the world sharing their insights with me on my podcast, and I’ve curated those into this book.

This book is like having 50 master class sessions; the value within these pages is incredible and gives you insights into how other entrepreneurs have solve the problems that you want to solve.

You don’t need expensive ad agencies and faddish strategies. After all, you started your business, so you have the best understanding of what you’re doing. This book shows you how to communicate your purpose creatively, simply, and authentically.